Homez simplifies the process of finding, styling, and buying a home for real estate investors who are looking to purchase properties for rental purposes. It offers a streamlined and hassle-free experience, eliminating bureaucratic red tape and making it easier for investors to create a desirable living space that is attractive to potential tenants.
The Problem
Real estate investors often face significant challenges when purchasing and managing properties. Navigating complex legal and financial requirements, coordinating with multiple parties such as agents, lawyers, and lenders, and dealing with bureaucratic red tape can make the process time-consuming and stressful. Beyond these hurdles, investors also struggle to prepare properties for rental, spending considerable effort and resources hiring and coordinating interior designers, contractors, and other professionals to create spaces that meet their standards and appeal to tenants.
Benjamin is a 51-year-old real estate investor based in Paris, looking to purchase additional properties in Tel Aviv. He already owns seven properties across France and Israel, having built his portfolio over years of strategic investing, leveraging both savings and property financing. Managing multiple properties across different countries presents challenges, from navigating complex legal and financial requirements to preparing each property to attract tenants. He is highly experienced, strategic, and focused on maximizing the value of each investment, using his expertise to grow his portfolio and generate consistent returns.
The User
Property Wizard: Guided and Quick
The apartment-finding wizard provides a simple, guided experience that helps users quickly discover the right property for their needs. By inputting just a few key criteria—such as number of bedrooms, floor, layout, and direction—the wizard narrows down options efficiently, saving time and reducing the stress of searching. It allows investors to focus on properties that truly match their requirements, making the first step of the investment process fast, intuitive, and hassle-free.
Apartment Styling:
Style with a Click
Style with a Click
The styling step allows users to fully furnish their apartment quickly and effortlessly. They can choose from four ready-made design packages—Modern, Bohemian, Scandinavian, and Industrial—each offering two color options, light or dark. Selecting a package instantly transforms the apartment, providing a complete, cohesive design down to the smallest details. With a simple click of a button, the user just fully furnishes their new property.
Customization: Full Control in 3D
The customization step gives users full control over every detail of their apartment. Using a fully interactive 3D model, users can explore each room as if they were walking through the property. They can tap on any furniture or decor element to replace it or remove it entirely from the final purchase. This feature empowers users to personalize the space exactly to their vision, ensuring the apartment meets their standards and appeals to potential tenants.
Order Summary: Confidence and Control
The order summary provides users with a clear and simple overview of everything they are about to purchase. Each element of the purchase displays its price, and users can easily remove any item or section from the final order. This feature ensures full transparency, gives users control over their budget, and allows them to finalize their purchase confidently and efficiently.
